Mechanical Engineering Redesign

This top-tier engineering program relies on its site to help attract the best students and faculty.

Users

Prospective students, their parents, and prospective and current faculty.

User’s Goal

Among all users, one of the primary goals is to easily learn more about the area of mechanical engineering they wish to pursue, whether as students or faculty.

My Approach

  • Review competitive and aspirational peers’ sites
  • Use existing analytics to find users’ most needed content and make sure it is easy to find
  • Modernize the look and feel, and create a stronger tie to The University of Texas at Austin brand

My Role

  • Competitive Analysis
  • User Flows
  • UI & Visual Design
  • Prototypes