Interactive Snowglobe Card

How do you create a memorable holiday piece for a Texas-based audience?
Just add longhorns.

Summary

Each December, a small number of hand-signed cards are sent to the school's key alumni, donors and partners. The cards invite the user to pull the clear plastic insert to reveal a group of flying longhorns.

Inside the snowglobe, the iconic campus tower appears in the foreground with an illustration of the future engineering center on the horizon. Details about the planned complex and a link to learn more appear on the back.

My Role

  • Art Direction
  • Illustration
  • Card Construction
  • Production