Email Recruitment Campaign

Mobile-friendly, targeted emails helped secure the best applicants for Texas Engineering’s graduate programs.

Overview

Texas Engineering is ranked #10 in the nation, but stereotypes can discourage students from applying. After gathering research about the best applicants and potential deterrents, we sent targeted emails to top prospective students encouraging them to apply.

User

A small number of highly qualified prospective graduate students.

Approach

  • Send a mobile-optimized email that's quick to scan
  • Lead users to a new landing page to succinctly explain the selling points of our program
  • Provide users with clear CTAs throughout the flow
  • Track email and web analytics

Results

The campaign increased the number of applicants overall, including many candidates who would otherwise not have applied.

My Role

  • Art Direction
  • UI/Visual Design
  • HTML/CSS Email Coding
New landing page for email campaign